At Your Service
Visitor Information Services
Jeremy Yackle
Assistant Director
Visitor Information Centers - The HCCVB operates the Blaine H. Wiseman Visitor Center in Historic Downtown Corydon and oversees operations of the I-64 Welcome Center in partnership with Indiana Office of Tourism Development and INDOT. The Blaine H. Wiseman Visitor center is staffed 361 days a year and the I-64 Welcome Center is staffed 2-3 days a week. Both have professional travel counselors to assist travelers with directions, hotel reservations and travel ideas.
Brochure Distribution - The HCCVB distributes Harrison County Visitor Guides through brochure racks along various routes through Indiana and Kentucky. Brochure distribution service is provided for industry partners at no charge. The HCCVB owns and maintains over 40 brochure racks at various locations throughout Harrison County, providing Harrison County tourism information for travelers.
Marketing
Marketing Manager
Sherry Watson, CDME
Public Relations – The HCCVB uses several tactics to keep various audiences informed of Harrison County’s Tourism industry. Some of these tactics include: newsletters, media releases, travel writer familiarization (FAM) tours, annual report and ready-to-run articles.
Collateral - The HCCVB produces annual publications such as the Harrison County Visitors Guide and Calendar of Events that provide visitors with information on lodging, restaurants and attractions.
Advertising – The HCCVB’s advertising is focused on reaching leisure travelers and groups primarily through print advertising and direct mail based campaigns in target markets in Kentucky and Indiana.
Research – In 2004 Purdue University conducted four studies on behalf of the HCCVB.
Visitor Profile - to learn more about our current visitors such as: where they come from, who they are and what they like or dislike about their experience in Harrison County.
Image – examined the perception of potential visitors, current residents and businesses of Harrison County as a travel destination, which lead to re-branding Harrison County’s image as a destination.
Economic Impact - measures the size of the visitor industry in Harrison County to aid businesses and public officials in their decision making.
Return on Investment (ROI) – The HCCVB regularly measures the return on investment of its own efforts. The ROI study measures the gross spending of visitors influenced by CVB marketing as well as incremental local tax receipts from those expenditures.
Cooperative Marketing
Cooperative Marketing offers the opportunity to showcase Harrison County as part of the larger Southern Indiana destination, providing opportunities for co-op advertising with industry partners. HCCVB has a working partnership with many regional marketing organizations. Some of these include: Main Street Corydon, Southern Indiana Regional Marketing Cooperative (SIRMC), Lincoln Hills Patoka Lake Recreation Region (LHPLRR), Tour Indiana, Louisville Convention and Visitors Bureau and Indiana Office of Tourism Development.
Sales Efforts
Sales Manager
Stacy Zehnder, CTIS
Trade Shows – The HCCVB attends various trade shows and marketplaces to initiate personal relationships with clients interested in bringing visitors to Harrison County. Some of theses trade shows include: American Bus Association, Bank Travel Conference, and Heartland Travel Showcase and National Tour Association.
Motorcoach Group Services - HCCVB professionals assist group tour planners with creating itineraries, making necessary travel arrangements and booking for tour groups. We provide Step-on-guide service and arrange welcome receptions.
Conference Planning Assistance -Assisting meeting planners with logistics, local resources, staffing, transportation, etc., when planning a meeting/conference scheduled in Harrison County.
Sporting Events – The HCCVB works with local school corporations, Friends of Harrison County Youth and other local sports organizations to bring future sporting events and tournaments to Harrison County.
Community Leadership
The HCCVB strives to be the foremost advocate for our visitors, the tourism industry and its valued employees and Harrison County residents to ensure that the interests of all are represented in public policy discussions and decisions that relate to the future of tourism. The following are a few examples of HCCVB community outreach initiatives:
See Harrison County Week Celebration – The Travel Industry Association of America (TIA) celebrates See America Week each year during the month of May to recognize and celebrate the importance of tourism in our national economy. The week-long event encourages communities around the country, tourism offices, and travel and hospitality industry leaders to tell their tourism story. The local Harrison County observance called “See Harrison County Week”, emphasizes and promotes a wider understanding of travel and tourism as a major Harrison County employer that is vital to the economic growth of the county and contributes substantially to the quality of life in the area.
Fourth Grade School Presentations – “Tourism Economics” Presentations are offered to Harrison County fourth graders. The presentations include discussion about the “trickle down effect” of visitor spending in the local economy and local history/attraction trivia. Schools interested in scheduling a presentation to fourth graders should contact Stacy Zehnder at 734-0065.
Harrison County TEAM Tourism –
Harrison County TEAM Tourism consists of industry leaders and tourism advocates in Harrison and surrounding counties who meet monthly to share information and network with other industry leaders. The HCCVB provides committee members with co-op advertising and other promotional opportunities that help reduce marketing expenses. Local and regional industry partners are welcome to join. For a membership application, please contact Stacy Zehnder at 734-0065.
Product Development
Jim Epperson, CDME
Executive Director
The HCCVB is a supporter of appropriate new tourism development that fits with the destination vision. Some of these projects include:
Festival Development - involved in the production and marketing of numerous Harrison County festivals including Bluegrass on the Square, the Friday Night Band Concert Series, the Battle of Corydon Reenactment, the Harrison County Fair and World on the Square.
Downtown Corydon Revitalization -
Assisting the Town of Corydon and Main Street Corydon with the implementation of the recommendations of the Downtown Corydon Revitalization Plan which include enhancement of the community gateways, creation of engaging tourism based directory and wayfinding signs that make it easier to find downtown Corydon.
Redevelopment of the former Keller Manufacturing Plant – This is a joint effort of Main Street Corydon, the Town of Corydon and the HCCVB. The final demolition was completed in early 2008. The next steps for redevelopment include additional soil testing, the definition of soil cleanup activities, acquisition of grant funds for soil cleanup, and the marketing of the property to potential developers.
Harrison County Agritourism - The introduction and organization of agritourism as a viable future tourism product in Harrison County. Projects include business consulting, a marketing grant program and a new “welcome mat”event entitled “Get Down on the Farm Days” in the late summer and early Fall.
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